Direct Sales Versus Network Marketing (MLM)

Direct Sales Versus Network Marketing (MLM): By Tina M Kraft

There are many articles out there about this subject and I find it interesting how varying the opinions are on this subject. First off I have been involved in both so this comes from first hand experience. Having said that, each and every company has a different sales model and compensation plan. Every company has a different percentage of commissions.
Most Network Marketing Companies have an auto ship for both the customers and the distributors, and to receive your royalties as a distributor it is a minimum monthly autoship to receive your products for “wholesale” and every company is different. Network Marketing is based more on signing people up to be either a customer or distributor and have them on autoship. They are normally consumable products. You make less money on your individual sales and about the same on your downline as in direct sales, but again EVERY company is a little different.
Direct Sales is more relationship based and face to face sales. Most Direct Sales companies use the party plan module. The commission made by the distributor from their personal sales is usually very good so YOU are more in control of your income. You can also build a downline and have residual income from your downline. Most companies have incentives and bonuses for sales and recruiting and also have incentive trips you can earn for FREE! Being more of a relationship based module you have repeat customers and hosts for your “parties” or events. This is also why it is dominated by women as we are more relationship based in business.
So what type of company do you want to be a part of? First when picking a company you need to figure out what you are passionate about. Are you passionate about health and wellness, decorating, bling, cosmetics, fashion, coffee? The list goes on and on! Also look at the compensation plan structure, do you want to build a team and become a leader in the company? What type of support will you need?
Direct Sales and Network Marketing are great ways to become entrepreneurs. It does take hard work, dedication and time to build your business. Remember that nothing in life that is worthwhile is easy!! But it is very gratifying!! Make sure you are committed to your venture and don’t become discouraged easily.


Tina M Kraft
303-425-3511
tinamkraft@gmail.com